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FAQ
Your questions, answered
What’s the business model?
Fundrella is used free of charge by Professional Investors. Asset Managers pay an annual subscription to access the platform.
What is the Professional Investor reach?
Fundrella is used by Professional Investors only. They are based in the Nordic and Benelux regions, representing 630 billion EUR in investable assets. The investor organisations range between banks, insurance companies, pension funds, wealth advisors, municipalities, foundations and family offices.
Who can benefit from Fundrella?
Asset Managers:
Sales representatives use Fundrella as an added resource for prospecting, positioning ideas and peer analysis.
Product and ESG teams use the aggregated market insights to improve their competitiveness. Marketing teams use Fundrella to target relevant clients with their communication and events.
Professional Investors:
Manager Research,Fund Selection, Portfolio Managers, Investment Specialists and ESG professionals use Fundrella to find, compare and monitor new and existing funds and to access statistics, to find documents, reports and white papers and to register to relevant events.
How do we onboard Fundrella?
Onboarding takes 10 minutes per fund and is a seamless, digital, one-time exercise. Data checks are done once a year to ensure accuracy. Fundrella creates automated fetches to all relevant material and does not require maintenance. Funds are categorised by the asset manager to ensure correct funds are visible in searches.
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Fundrella in numbers
22 Trillion €
Global fund coverage
630 Billion €
Professional investor user base
12 of top 20
Biggest asset managers globally
150+
Financial companies
120+
Portfolios and offerings screned
700+
Fund data points
