Better fund selection,

powered by data

Fundrella provides technology solutions that accelerate fund selection and supports more efficient fund distribution.

Book a demoContact us
hero-section-image

The home for asset management professionals -
where investors and managers are
matched

Fundrella is a data-driven marketplace connecting investor intent with suitable funds.
‍
What sets Fundrella apart is our underlying data. We structure fund data to make it comparable - combining a large set of proprietary data points with public and regulatory sources to create a dataset of 700+ data points per fund. This provides investors with a more granular and precise foundation to search and analyse funds, enabling a more efficient fund selection process. For Asset Managers, it offers a greater exposure in ongoing Investor searches and unmatched intelligence.

Trusted by 150+ Financial companies globally

What our clients say

Testimonials

Fundrella has, through an easy-to-use tool, really helped us in understanding how well we align with Nordic investors’ ESG requirements and which of our strategies have the highest chances of succeeding from that perspective and where improvements can be made.
European Asset Manager, AUM 35 billion EUR
The ESG Alignment Matrix has provided valuable feedback to us andencouraged our investment teams to articulate their ESG approach accurately.
European Top 20 largest Asset Manager
Fundrella’s data was very valuable as it gave us useful insights in how various funds align with our ESG policy and how they benchmark against peers. This has been a unique and appreciated tool for us.
Johanna Högfeldt, Manager Research Professional
The onboarding experience was well thought-out, quick, and pleasantly uncomplicated.
European Top 20 largest Asset Manager
Fundrella’s analytics helped us understand client requirements and direction of travel to help develop our European strategy.
UK Asset Manager (AUM +350 Billion USD)
Fundrella saves me weeks when prospecting.
Global Asset Manager, AUM 40 billion EUR
Fundrella helps me filter out unnecessary noise, so I receive relevant emails from asset managers.
Nordic Pension, AUM 10 billion EUR
fundrealla-mockup-2

Asset managers

Fund distribution and sales tools for Asset Managers

Maximise your fund visibility and connect with Professional Investors that align with your strategies. Fundrella streamlines prospecting, identifies positioning opportunities, and provides actionable insights for sales and product teams.

Never miss a deal: Surface in relevant Investor searches and optimise your visibility.
Get invited to Investment Deep Dives: Be included and get notified when your fund has been shortlisted by a Professional Investor. The Investment Deep Dive allows Professional Investors to evaluate funds side-by-side across five pillars.
Access Investor Directory: Map prospects and find out what Investors are looking for right now.
Get search insights: See what Investors are actively searching for, spot emerging trends early, and get notified when your funds gain attention.
Increase productivity: Shift from manual prospecting to intelligent targeting - focusing on the right opportunities and driving higher conversion with the same team.
Learn more

PROFESSIONAL INVESTORS

Your complete fund selection toolkit - free for Professional Investors

Built by fund selectors, for fund selectors - Fundrella streamlines fund discovery, evaluation, and selection.

Find the right funds: Use Fundrella’s granular search engine, powered by 700+ proprietary data points per fund, to identify opportunities aligned with your investment criteria.
Deepen your analysis with the Investment Deep Dive: Access a robust, institutional-grade framework for consistent, side-by-side comparison of shortlisted funds across Product, Process, People, Performance, and ESG.
Portfolio reporting across all funds: Receive aggregated monthly reports on your holdings, with all fund data consolidated in one place. Use watchlists to monitor funds and track developments over time.
Speed up your research: Use the Asset Manager Directory to access comprehensive company-level information, including fund teams, policies, and key materials for due diligence.
Learn more
fundrella-mockup-1

FAQ

Your questions, answered

Quick answers to help you get the most out of our service

What’s the business model?
Fundrella is used free of charge by Professional Investors. Asset Managers pay an annual subscription to access the platform.
What is the Professional Investor reach?
Fundrella is used by Professional Investors only. They are based in the Nordic and Benelux regions, representing 860 billion EUR in investable assets. The investor organisations range between banks, insurance companies, pension funds, wealth advisors, municipalities, foundations and family offices.
Who can benefit from Fundrella?
Asset Managers: Sales representatives use Fundrella as an added resource for prospecting, positioning ideas and peer analysis.
Product and ESG teams use the aggregated market insights to improve their competitiveness. Marketing teams use Fundrella to target relevant clients with their communication and events.
‍
Professional Investors: Manager Research, fund selection, portfolio managers, investment specialists and ESG professionals use Fundrella to find, compare and monitor new and existing funds and to access statistics, to find documents, reports and white papers and to register to relevant events.
How do we onboard Fundrella?
Onboarding takes 10 minutes per fund and is a seamless, digital, one-time exercise. Data checks are done once a year to ensure accuracy. Fundrella creates automated fetches to all relevant material and does not require maintenance. Funds are categorised by the Asset Manager to ensure correct funds are visible in searches.

BY the numbers

Fundrella in numbers

860 Billion €

Investor AUM on the platform

22 Trillion €

Global fund coverage

250+

Portfolios and offerings screened

130+

Asset Managers

25%

Annual growth of user base

700+

Data points per fund

Ready to streamline your fund selection and distribution?

Book a demo

Business Enquiries

+46 70-433 62 07
team@fundrella.com
‍
Strandvägen 7A
114 56 Stockholm
© 2026 Fundrella. All rights reserved.
Terms and ConditionsPrivacy and Cookie policy