For years, the intersection between fund selection and distribution has been fragmented, manual, and inefficient. Fund buyers have struggled to find and compare products that align with their return objectives and ESG mandates, while asset managers have lacked real-time insights into investor demand and positioning opportunities.
We solve this disconnect by creating a fully digitalised ecosystem where professional investors and asset managers can interact seamlessly.
CEO Wava Bodin
Industry veteran leading the charge
Behind Fundrella is founder & CEO Wava Bodin, a former VP at BlackRock and Fidelity, with extensive experience in fund selection, distribution, and ESG investing.
Having worked closely with both professional investors and asset managers, Wava Bodin witnessed first-hand the inefficiencies in the industry—particularly the reliance on manual processes and outdated platforms that fail to connect the buy and sell sides effectively.
Fundrella was built to change that.
