Fund selection

made simple

The smarter, faster way for Professional Investors and Asset Managers to connect, analyse, and act.

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Trusted by 150+ Financial companies globally

Asset Managers

Maximise your fund visibility and connect with Professional Investors that align with your strategies. Fundrella streamlines prospecting, identifies positioning opportunities, and provides actionable insights for sales and product teams.

Find the Right Investors – Map prospects and pinpoint fund selection opportunities effortlessly.
Stay Ahead with Insights – Benchmark against peers, track market trends, and optimise ESG alignment.
Save Time – Automate workflows and track engagement.

Professional Investors

Experience a new way to discover, compare and monitor funds efficiently. Tailored to incorporate your preferences so you can make informed decisions with ease.

Discover & Compare Funds – Search across 700+ data points, ESG alignment, and financial returns.
Explore Asset Managers – Access global managers’ strategies, ESG policies, and key people to connect with.
Instant Access & Insights – Get summaries, key reports, and market trends in one place.

All this – free

Unlike traditional fund data providers, 
Fundrella is completely free for Professional Investors – delivering modern fund selection without the complexity or price tag.

Stay on top of the market with Fundrella

Activity feed
Stay informed about fund searches, peers, clients and prospects.
Event Calendar
Track Portolio Manager visits, roadshows & asset manager events in one seamless view.
Search Heat Map
Use our Search Heat Map to identify which asset classes are gaining traction to stay informed and spark ideas.
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ABOUT US

We're Fundrella

For years, the intersection between fund selection and distribution has been fragmented, manual, and inefficient. We solve this disconnect by creating a fully digitalized ecosystem where professional investors and asset managers can interact seamlessly.

What our clients say about us

Fundrella’s data was very valuable as it gave us useful insights in how various funds align with our ESG policy and how they benchmark against peers. This has been a unique and appreciated tool for us.

Johanna Högfeldt, Manager Research Professional
Fundrella has, through an easy-to-use tool, really helped us in understanding how well we align with Nordic investors’ ESG requirements and which of our strategies have the highest chances of succeeding from that perspective and where improvements can be made.
European Asset Manager, AUM 35 billion EUR
Fundrella is a user-friendly platform providing profesisonal investors a clear overview per investment category. The usability is enhanced, and being able to easily add and edit fund information across multiple fields, including uploading additional share classes, is a welcome addition.
Niels Wille, Columbia Theadneedle Investments
The ESG Alignment Matrix has provided valuable feedback tous and encouraged investment teams to articulate their ESG approach accurately.



European Top 20 largest AssetManager
The onboarding experience was well thought-out, quick, and pleasantly uncomplicated.




European Top 20 largest AssetManager
Fundrella’s analytics helped us understand client requirements and direction of travel to help develop our European strategy.



UK Asset Manager (AUM +350 Billion USD)

Fundrella in numbers

22 Trillion €

Global fund coverage

630 Billion €

Professional investor user base

12 of top 20

Biggest asset managers globally

150+

Financial companies

120+

Portfolios and offerings screned

700+

Fund data points

Your questions,
answered

What’s the business model?
What is the Professional Investor reach?
Who can benefit from Fundrella?
How do we onboard Fundrella?